Over the last few days I’ve been jotting down ways that companies and non-profits can use video to expand their organizations. As is often the case I looked to the web for inspiration and came across an article on Technorati.com by Jimm Fox: “42 Ways to Use Video to Grow Your Business.”
Jimm owns his own video production company in Canada and has put together a very extensive list.
As the leader of an organization it’s possible to dismiss video as just another expense or cost. And yes, we’re all familiar with the “It’s not a cost, it’s an investment” argument but if you think about the use of video as either a business-builder or an expense-reducer you may have more luck convincing yourself that the little voice in your head that says “this video stuff is right on the mark” makes more and more sense all the time.