A video gives you something to talk about! Whether it’s a professionally produced masterpiece or an in-house video that was done on the fly, getting a video out to your clients and future clients gives them a reason (or perhaps an excuse) to engage with your organization. It allows your customers to see a little [...]
Mar 212011
A Viral Video is a tried and true method of creating awareness of your product or service. It can be extremely effective in generating traffic to your website. A Viral Video can also be the most cost-effective advertising you’ll ever use. But, it can also be a waste of time and money. First, a quick [...]
Let’s say you’re selling B2B and your product or service really needs to be approved, either directly or indirectly, by several functional groups within the organization. The folks in Sales, Accounting and IT are all impacted by the implementation of your product or service and need to understand that your product is a good thing. [...]
Jun 042010
Using video is the second-best way (the first is In Person, of course) to tell people the story of your business. Certainly, your marketing communications rely on printed words and pictures in brochures, print ads, etc. but none of these can compare to the power of video. Video can touch people. Or, your company’s video [...]